Download From Bombay to Bollywood Free Ebooks in PDF format. Download free ebook of From Bombay to Bollywood soft copy pdf or read online by"Aswin Punathambekar"Published on 2013-07-24 by NYU Press
From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry’s geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar’s transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization.
This Book was ranked at 14 by Google Books for keyword Industries Media & Communications manual guide.
Book ID of From Bombay to Bollywood's Books is 4bclkJ3V7XYC, Book which was written by"Aswin Punathambekar"have ETAG "NVg3f4nl3sQ"
Book which was published by NYU Press since 2013-07-24 have ISBNs, ISBN 13 Code is 9780814729489 and ISBN 10 Code is 0814729487
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Book which have "272 Pages" is Printed at BOOK under Category"Social Science"
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